Posts Tagged ‘web analytics’

Google Analytics feature that predicts and suggests is Coming Soon

Posted By Sujith Kosaraju on September 29th, 2009

Imagine how easy life would for a web marketeer if today’s analytics tools can analyse the historic trends and give auto suggestions for tomorrow. With the raising websites the need for analysis of operational metrics is on the raise to understand and better the websites to meet customer expectations.

There are plenty of Web Analytics tools that are available on the market with Google Analytics only being the free tool that is available which is giving a tough fight to the paid analytics tools like Webtrends and Omniture. With the recent Acquisition of Omniture by Adobe the Analytics market has even hotted up.

Google Analytics Tool

Google Analytics Tool

The competition is hard and there is no convincing solution which has proven beyond doubt to have all the answers (on a very high level that is).  And the biggest bit of irony is that web analytics tools which charge customers see their biggest competition in a free tool, and one that can sustain itself to no end being free.

Recent  Reports from Media Source says that “Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.

This could be a very interesting feature for the web marketers that could help them push the right content to the users at the right time based on the historic data. Google Analytics Auto Suggest feature will bring the web marketers and the Business managers attention to areas that need immediate attention.

Imagine an intelligent Analytics tool that can suggest changes, offer alternatives, forecast and predict trends and draw attention to figures that marketers would otherwise overlook. Suddenly we are looking at a far optimized web and a richer user experience among other benefits.

While it does put a lot of questions to other analytics tools both paid and otherwise, it also sheds light on where traffic analysis as a niche is heading.

Adobe buys Web Analytics firm Omniture for $1.8 billion

Posted By Sujith Kosaraju on September 26th, 2009

The release which went out on Omniture’s site said, Adobe buys out web analytics firm Omniture for $1.8 billion which according to the Chief Executive of Adobe ” Will enable advertisers, media companies and e-tailers to realize the full value of their digital assets. This is a game changer for Adobe and its customers.”

adobe-omniture-analyticsThe combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users’ experiences.

The idea is clear for Adobe, it wants to get into digital advertising, which at a point is a natural extension to its existing suite of products. Omniture is one of the bigger players in the traffic analytics market which is headed perhaps by Google Analytics. In fact it counts amongst its clientele names such as eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP and has nearly 5000 customers. Adobe however might be looking at taking this product to its existing customer base and make them take analytics services.

The deal itself is for $1.8 billion in cash, or $21.50 per share which is a 45% permium over the highest share price in the last 30 days of trading for Omniture.