Posts Tagged ‘Google’

Google Search Results now include Forum threads

Posted By Sujith Kosaraju on October 1st, 2009

Google had added yet another search feature to its search engine that will now start showing additional info, from threads on forums, based on relevancy to your search query.

In Google’s words –

This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When several different discussions on a site are relevant to your query, we indent them under the primary result and include the date of each post.

Basically this means good news to the forum owners who has loads of content on any given topic or keyword. Google instead of diluting its results with multiple listings will bring the same into single listing with related listings. When your search query matches more than one thread on a forum, Google might list down some of those threads right in your web results.

For example if you search for [rome to paris train] you will see, below the sixth result, a list of relevant discussions on various ways to get between these cities.

Google Search with forum results for Rome to paris train

Google Search with forum results for Rome to paris train

Above results show the different options for the user which makes life easy for him to decide and go after instead of researching back again on a vast forum.

Idea behind this Google Search with forum listings could be to increase the quality of listings and to reduce the dilution of its own search results not by listing multiple forum threads.

Would be interesting to see how Google takes its search listings for Social Media sites and Micro Blogging sites.

Google Fast Flip – Read News Headlines faster

Posted By Sujith Kosaraju on September 27th, 2009

Google launches the new Fast Flip news service that aims to improve the way people read articles online and encourage ‘serendipitous browsing’. According to GoogleFast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.”

As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.

Google Fast Flip News Service

Google Fast Flip News Service

Fast Flip Users can either browse through articles based on the most recent, most viewed or most recommended stories, or search for articles by topic or keyword. Clicking on an article takes the user directly through to that publisher’s website

Google partnered with over 50 publishers to offer the Fast Flip services and the Revenue generated from the advertisements served alongside the article will be split between Google and the relevant publisher, with content providers taking the “majority” of the revenue. Some of the major publishers include New York Times, Atlantic, Washington Post, Fast Company and Newsweek.

For the mobile users Google also made a Mobile version of Fast Flip with tactile page flipping for Android-powered devices and the iPhone, so you can browse on the go.

It will be interesting to see how Google Fast Flip fares among the users and the serious online news reading community.

No importance to Keyword Meta tag in Search Ranking says Google

Posted By Sujith Kosaraju on September 25th, 2009
Meta Keywords Tag

Meta Keywords Tag

The importance of Meta Keywords tag on the web pages has always lead to discussions in the SEO teams with lot of Search Optimizers discounting the importance of Meta Keywords Tag in Search Ranking.  This holds to be true according to a recent answer to the question “Does Google ever use the “keywords” meta tag in its web search ranking? on the Official Google Webmaster Central blog

Does Google ever use the “keywords” meta tag in its web search ranking? :

” In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”

Now it becomes clear to SEO Teams that Keywords is no more an important meta tag and the efforts that the SEO team puts to build those keywords should be avoided. Instead of the meta keyword tags teams should focus on building the tags for the page which will work as landing pages and strenghten the internal linking to the pages.

Read the rest of the Question and Answer session about Google Meta Tag Usage.

Posted in SEO