Posts Tagged ‘google adsense’

Google Adsense – Analytics Integration

Posted By Sujith Kosaraju on May 26th, 2009

Google Adsense-Analytics integration is now available to all publishers. This feature which was rolled out by Google to selected Adsense Publishers few months ago provides very good information about site traffic to individual pages and how users interact with publishers sites.  Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.

Basically it maps the Google Adsense data with Google Analytics page view metrics and shows trends on the Revenue per page. This will be a very good feature that will allow publishers to track the sections and pages that are monetizing well and improve the non-performing sections based on the data.

Linking your AdSense and Analytics account will give you the following reports on your Google Analytics Dashboard:

Top AdSense Content – more details about specific pages on your site and analyze ad performance. You can see which pages on your site have more pageviews, so that you can implement additional optimization effeorts on these pages.
Top AdSense Referrers – how different incoming traffic sources contribute to your revenue.
AdSense Trending – lets you analyze how your site generates revenue during different times of the day and different days of the week.

How to Integrate Google Adsense with Google Analytics

To integrate your AdSense and Analytics accounts, just login to your AdSense account and you’ll see a link to integrate AdSense and Analytics at the AdSense report page.

Once you’ve linked your AdSense and Analytics accounts, you will see a new “AdSense Revenue” tab on your Analytics account. This will enable you to compare your AdSense revenue from new visitors coming to your site against existing visitors.