Google Search Results now include Forum threads

Posted By Sujith Kosaraju on October 1st, 2009

Google had added yet another search feature to its search engine that will now start showing additional info, from threads on forums, based on relevancy to your search query.

In Google’s words –

This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When several different discussions on a site are relevant to your query, we indent them under the primary result and include the date of each post.

Basically this means good news to the forum owners who has loads of content on any given topic or keyword. Google instead of diluting its results with multiple listings will bring the same into single listing with related listings. When your search query matches more than one thread on a forum, Google might list down some of those threads right in your web results.

For example if you search for [rome to paris train] you will see, below the sixth result, a list of relevant discussions on various ways to get between these cities.

Google Search with forum results for Rome to paris train

Google Search with forum results for Rome to paris train

Above results show the different options for the user which makes life easy for him to decide and go after instead of researching back again on a vast forum.

Idea behind this Google Search with forum listings could be to increase the quality of listings and to reduce the dilution of its own search results not by listing multiple forum threads.

Would be interesting to see how Google takes its search listings for Social Media sites and Micro Blogging sites.

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