Google Analytics feature that predicts and suggests is Coming Soon

Posted By Sujith Kosaraju on September 29th, 2009

Imagine how easy life would for a web marketeer if today’s analytics tools can analyse the historic trends and give auto suggestions for tomorrow. With the raising websites the need for analysis of operational metrics is on the raise to understand and better the websites to meet customer expectations.

There are plenty of Web Analytics tools that are available on the market with Google Analytics only being the free tool that is available which is giving a tough fight to the paid analytics tools like Webtrends and Omniture. With the recent Acquisition of Omniture by Adobe the Analytics market has even hotted up.

Google Analytics Tool

Google Analytics Tool

The competition is hard and there is no convincing solution which has proven beyond doubt to have all the answers (on a very high level that is).  And the biggest bit of irony is that web analytics tools which charge customers see their biggest competition in a free tool, and one that can sustain itself to no end being free.

Recent  Reports from Media Source says that “Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.

This could be a very interesting feature for the web marketers that could help them push the right content to the users at the right time based on the historic data. Google Analytics Auto Suggest feature will bring the web marketers and the Business managers attention to areas that need immediate attention.

Imagine an intelligent Analytics tool that can suggest changes, offer alternatives, forecast and predict trends and draw attention to figures that marketers would otherwise overlook. Suddenly we are looking at a far optimized web and a richer user experience among other benefits.

While it does put a lot of questions to other analytics tools both paid and otherwise, it also sheds light on where traffic analysis as a niche is heading.

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