Archive for May, 2009

Bing the all new Search Engine from Microsoft

Posted By Sujith Kosaraju on May 29th, 2009

Microsoft on Thursday unveiled their all new Search Engine Bing formerly code-named Kumo. Experts and reviewers around the world have already rated this product on par or even better than Google Search. Microsoft has done a great job in building this product with lot of improvements over their current product Live Search.

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First cut Reviews of Microsoft Bing from all over the world

Wired Magazine says – With Bing, Microsoft has shown that it understands that different kinds of searches require different kinds of answers and interfaces. They’ve shown too they understand that a search is often only the beginning of a decision such as what Indian restaurant to try or what kind type and model of water filter is best. Read more about Bling at Wired Magazine.

Cnet Concludes – Google keeps improving in the area of in-search collation and display as well, but Bing makes Google look complacent, and that’s not good for Google. For the moment, Bing’s on top in this game. Try this search engine. I do not think you will regret it.

Bing willl go live worldwide by June 3rd 2009 and every search professional till then would be waiting to use this product.

More information and videos about  Bing.com service is available here.

Yahoo India signs co-branded homepage deal with Tata Teleservices

Posted By Sujith Kosaraju on May 28th, 2009

Yahoo India and telecom operator Tata Teleservices have stuck a deal, by virtue of which a co-branded homepage will be served as default for all Tata Teleservices Internet Access customers of Photo Plus, Photon Pro & Photon Plu2surf. The Internet subscriber base of Tata Teleservices is not known and according to TRAI’s data released on Dec 2008 shows the company does not feature on the Top 10 Broadband companies list.

A portal tying up with a service provider is not a new deal and previously AOL India has inked a deal with MTNL to make it the default homepage for MTNL ADSL subscribers.

Both the companies will benefit from each other networks and subscribers. Yahoo will monetise and share the revenue with Tata Teleservices through the co-branded default home page via advertisments. The co-branded home page will have content from Yahoo India and also information to subsribers from Tata Teleservices. Bill Payments, Tariff Plans, Promotions and Customer Support information would also be included on the page.

Google Adsense – Analytics Integration

Posted By Sujith Kosaraju on May 26th, 2009

Google Adsense-Analytics integration is now available to all publishers. This feature which was rolled out by Google to selected Adsense Publishers few months ago provides very good information about site traffic to individual pages and how users interact with publishers sites.  Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.

Basically it maps the Google Adsense data with Google Analytics page view metrics and shows trends on the Revenue per page. This will be a very good feature that will allow publishers to track the sections and pages that are monetizing well and improve the non-performing sections based on the data.

Linking your AdSense and Analytics account will give you the following reports on your Google Analytics Dashboard:

Top AdSense Content – more details about specific pages on your site and analyze ad performance. You can see which pages on your site have more pageviews, so that you can implement additional optimization effeorts on these pages.
Top AdSense Referrers – how different incoming traffic sources contribute to your revenue.
AdSense Trending – lets you analyze how your site generates revenue during different times of the day and different days of the week.

How to Integrate Google Adsense with Google Analytics

To integrate your AdSense and Analytics accounts, just login to your AdSense account and you’ll see a link to integrate AdSense and Analytics at the AdSense report page.

Once you’ve linked your AdSense and Analytics accounts, you will see a new “AdSense Revenue” tab on your Analytics account. This will enable you to compare your AdSense revenue from new visitors coming to your site against existing visitors.

adsense-analytics-integration

adsense-analytics-integration

Google Web Master Tools New Interface

Posted By Sujith Kosaraju on May 26th, 2009

Google WebMaster Tools has been completely re-designed by Google based on the user feedback from different conferences and forums.

Highlights of New Webmaster Tools Interface

  • One-stop Dashboard: Google redesigned the Webmaster’s dashboard to bring together data that is viewed regularly by the webmasters like : Links to your site, Top search queries, Sitemaps, Keywords, Crawl Rate and Crawl errors.
  • More top search queries: Webmasters can also see the top 100 queries to track for impressions and clickthroughs.
  • Sitemap tracking for multiple users: Google now allows you to monitor and  track the status of Sitemaps submitted by other users in addition to yourself. You can also view the Robots.txt file
  • Message subscription:  Other important feature which is very much required is the alerts by email has been added onto the webmaster tools. Most of the times I forgot to login now I can Stay up-to-date without having to log in as frequently.
  • Forced Authentication : Previously webmasters have limited access to the data for any site. Google has now made mandatory that all sites must be verified before you can access any features in Webmaster Tools. Earlier features such as Sitemaps, Test Robots.txt and Generate Robots.txt were available for unverified sites.

Go ahead, get started

Webmaster Tools new user interface is available at http://www.google.com/webmasters/tools/new. Google says that the old user interface will continue to be available for a couple of weeks to give everyone the time to adjust and provide feedback to improve the new Google Webmaster Tools Interface.