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1 in 5 Global Internet Users visited Amazon sites in June

Posted By Sujith Kosaraju on August 18th, 2011

Comscore today released a report for the month of June on selected global retail and auction sites based on data from the comScore Media Metrixservice. The study found that of the destinations analyzed, Amazon Sites reached the largest global audience with more than 282 million visitors in June, or 20.4 percent of the worldwide Internet population. Other top brands in the study included eBay, which reached 16.2 percent of global Internet visitors, China’s Corporation (11.3 percent reach), Worldwide Sites (9.7 percent reach) and Japan’s Rakuten Inc. (4.2 percent reach).

“While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” said Gian Fulgoni, comScore co-founder and chairman. “Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie.”

Amazon, eBay and Alibaba See Largest Global Audiences
In June 2011, Amazon Sites had the largest global audience among the retail and auction sites analyzed, with more than 282 million visitors, representing 20.4 percent of the worldwide audience age 15 and older accessing the Internet from a home or work location. eBay was not far behind with 223.5 million visitors (16.2 percent reach), followed by China’s Corporation, which includes sites such as Taobao, and Alipay, with 156.8 million visitors (11.3 percent reach). Worldwide Sites saw its global audience eclipse 134 million visitors, representing nearly 10 percent of all Internet users, while Japan’s Rakuten Inc. reached nearly 57.8 million visitors in June (4.2 percent reach).

Select Retail and Auction Sites Ranked by Unique Visitors (000)
June 2011
Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000) % Reach
Total Internet : Total Audience 1,383,098 100.0%
Amazon Sites 282,233 20.4%
eBay 223,520 16.2% Corporation 156,780 11.3% Worldwide Sites 134,296 9.7%
Rakuten Inc 57,785 4.2%
Wal-Mart 44,650 3.2%
Hewlett Packard 38,491 2.8%
MercadoLibre 33,481 2.4%
Otto Gruppe 31,779 2.3%
Groupe PPR 31,686 2.3%

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Detailed report from Comscore here.