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Google Fast Flip – Read News Headlines faster

Posted By Sujith Kosaraju on September 27th, 2009

Google launches the new Fast Flip news service that aims to improve the way people read articles online and encourage ‘serendipitous browsing’. According to GoogleFast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.”

As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.

Google Fast Flip News Service

Google Fast Flip News Service

Fast Flip Users can either browse through articles based on the most recent, most viewed or most recommended stories, or search for articles by topic or keyword. Clicking on an article takes the user directly through to that publisher’s website

Google partnered with over 50 publishers to offer the Fast Flip services and the Revenue generated from the advertisements served alongside the article will be split between Google and the relevant publisher, with content providers taking the “majority” of the revenue. Some of the major publishers include New York Times, Atlantic, Washington Post, Fast Company and Newsweek.

For the mobile users Google also made a Mobile version of Fast Flip with tactile page flipping for Android-powered devices and the iPhone, so you can browse on the go.

It will be interesting to see how Google Fast Flip fares among the users and the serious online news reading community.

Google Adsense – Analytics Integration

Posted By Sujith Kosaraju on May 26th, 2009

Google Adsense-Analytics integration is now available to all publishers. This feature which was rolled out by Google to selected Adsense Publishers few months ago provides very good information about site traffic to individual pages and how users interact with publishers sites.  Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.

Basically it maps the Google Adsense data with Google Analytics page view metrics and shows trends on the Revenue per page. This will be a very good feature that will allow publishers to track the sections and pages that are monetizing well and improve the non-performing sections based on the data.

Linking your AdSense and Analytics account will give you the following reports on your Google Analytics Dashboard:

Top AdSense Content – more details about specific pages on your site and analyze ad performance. You can see which pages on your site have more pageviews, so that you can implement additional optimization effeorts on these pages.
Top AdSense Referrers – how different incoming traffic sources contribute to your revenue.
AdSense Trending – lets you analyze how your site generates revenue during different times of the day and different days of the week.

How to Integrate Google Adsense with Google Analytics

To integrate your AdSense and Analytics accounts, just login to your AdSense account and you’ll see a link to integrate AdSense and Analytics at the AdSense report page.

Once you’ve linked your AdSense and Analytics accounts, you will see a new “AdSense Revenue” tab on your Analytics account. This will enable you to compare your AdSense revenue from new visitors coming to your site against existing visitors.