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Google Fast Flip – Read News Headlines faster

Posted By Sujith Kosaraju on September 27th, 2009

Google launches the new Fast Flip news service that aims to improve the way people read articles online and encourage ‘serendipitous browsing’. According to GoogleFast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.”

As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.

Google Fast Flip News Service

Google Fast Flip News Service

Fast Flip Users can either browse through articles based on the most recent, most viewed or most recommended stories, or search for articles by topic or keyword. Clicking on an article takes the user directly through to that publisher’s website

Google partnered with over 50 publishers to offer the Fast Flip services and the Revenue generated from the advertisements served alongside the article will be split between Google and the relevant publisher, with content providers taking the “majority” of the revenue. Some of the major publishers include New York Times, Atlantic, Washington Post, Fast Company and Newsweek.

For the mobile users Google also made a Mobile version of Fast Flip with tactile page flipping for Android-powered devices and the iPhone, so you can browse on the go.

It will be interesting to see how Google Fast Flip fares among the users and the serious online news reading community.