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Yahoo India signs co-branded homepage deal with Tata Teleservices

Posted By Sujith Kosaraju on May 28th, 2009

Yahoo India and telecom operator Tata Teleservices have stuck a deal, by virtue of which a co-branded homepage will be served as default for all Tata Teleservices Internet Access customers of Photo Plus, Photon Pro & Photon Plu2surf. The Internet subscriber base of Tata Teleservices is not known and according to TRAI’s data released on Dec 2008 shows the company does not feature on the Top 10 Broadband companies list.

A portal tying up with a service provider is not a new deal and previously AOL India has inked a deal with MTNL to make it the default homepage for MTNL ADSL subscribers.

Both the companies will benefit from each other networks and subscribers. Yahoo will monetise and share the revenue with Tata Teleservices through the co-branded default home page via advertisments. The co-branded home page will have content from Yahoo India and also information to subsribers from Tata Teleservices. Bill Payments, Tariff Plans, Promotions and Customer Support information would also be included on the page.