Urchin analytics software has a long tradition of integrating with other software/hardware platforms, and extension to that is the new device  built by Coradiant called as AIB ( Analytics In A Box). AIB is an hardware appliance that sits behind your firewall and collects web traffic data via a  packet-sniffing technique, which means there is no need for your page tags.

This appliance is definitely a joy lot of Web Administrators and the Web Analysts who go through the daily challenges of implementing, scanning and maintaining tag/log based web pages. With AIB ( Analytics In A Box) there is no need of tags or logs any more, all you have to do is install this device and track the pages in real time. Yes you read it right in real time, this is definitely gone be very helpful for the E-commerce Analysts who would like to analyse the data and make changes in real time.

AIB uses a modified version of Urchin 6, in conjunction with Coradiant’s complementary technologies to give you new ways to look at both your web traffic AND the performance of your site/server.

From Coradiant’s press release:

“Analytics In A Box provides a comprehensive view into customer Web site interaction, and insights into online conversion outcomes. Analytics capabilities are substantially enhanced through access to a richer data model and customizable reporting solutions. A complete set of dashboards for executive consumption, as well as access to granular data allows deeper insights into marketing optimization, site performance, content optimization, conversion behavior and navigational analysis.”

Please see Coradiant’s site for more information.

Imagine how easy life would for a web marketeer if today’s analytics tools can analyse the historic trends and give auto suggestions for tomorrow. With the raising websites the need for analysis of operational metrics is on the raise to understand and better the websites to meet customer expectations.

There are plenty of Web Analytics tools that are available on the market with Google Analytics only being the free tool that is available which is giving a tough fight to the paid analytics tools like Webtrends and Omniture. With the recent Acquisition of Omniture by Adobe the Analytics market has even hotted up.

Google Analytics Tool

The competition is hard and there is no convincing solution which has proven beyond doubt to have all the answers (on a very high level that is).  And the biggest bit of irony is that web analytics tools which charge customers see their biggest competition in a free tool, and one that can sustain itself to no end being free.

Recent  Reports from Media Source says that “Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.“

This could be a very interesting feature for the web marketers that could help them push the right content to the users at the right time based on the historic data. Google Analytics Auto Suggest feature will bring the web marketers and the Business managers attention to areas that need immediate attention.

Imagine an intelligent Analytics tool that can suggest changes, offer alternatives, forecast and predict trends and draw attention to figures that marketers would otherwise overlook. Suddenly we are looking at a far optimized web and a richer user experience among other benefits.

While it does put a lot of questions to other analytics tools both paid and otherwise, it also sheds light on where traffic analysis as a niche is heading.

The release which went out on Omniture’s site said, Adobe buys out web analytics firm Omniture for $1.8 billion which according to the Chief Executive of Adobe ” Will enable advertisers, media companies and e-tailers to realize the full value of their digital assets. This is a game changer for Adobe and its customers.”

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users’ experiences.

The idea is clear for Adobe, it wants to get into digital advertising, which at a point is a natural extension to its existing suite of products. Omniture is one of the bigger players in the traffic analytics market which is headed perhaps by Google Analytics. In fact it counts amongst its clientele names such as eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP and has nearly 5000 customers. Adobe however might be looking at taking this product to its existing customer base and make them take analytics services.

The deal itself is for $1.8 billion in cash, or $21.50 per share which is a 45% permium over the highest share price in the last 30 days of trading for Omniture.

Google Adsense-Analytics integration is now available to all publishers. This feature which was rolled out by Google to selected Adsense Publishers few months ago provides very good information about site traffic to individual pages and how users interact with publishers sites.  Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.

Basically it maps the Google Adsense data with Google Analytics page view metrics and shows trends on the Revenue per page. This will be a very good feature that will allow publishers to track the sections and pages that are monetizing well and improve the non-performing sections based on the data.

Linking your AdSense and Analytics account will give you the following reports on your Google Analytics Dashboard:

Top AdSense Content – more details about specific pages on your site and analyze ad performance. You can see which pages on your site have more pageviews, so that you can implement additional optimization effeorts on these pages.
Top AdSense Referrers – how different incoming traffic sources contribute to your revenue.
AdSense Trending - lets you analyze how your site generates revenue during different times of the day and different days of the week.

How to Integrate Google Adsense with Google Analytics

To integrate your AdSense and Analytics accounts, just login to your AdSense account and you’ll see a link to integrate AdSense and Analytics at the AdSense report page.

Once you’ve linked your AdSense and Analytics accounts, you will see a new “AdSense Revenue” tab on your Analytics account. This will enable you to compare your AdSense revenue from new visitors coming to your site against existing visitors.

adsense-analytics-integration