A website design is only effective when users are able to find information quickly and in a logical fashion.
A right design has to answer the questions like
Do users visit the content you want them to visit?
Are users looking in the right places of your web page?
Are the page usage metrics inline to the set targets?
Is [...]
Online market is growing rapidly and it will continue to grow in 2010 also. Digital Marketers have to spend more online on Advertisements if they have not not put the efforts in drawing traffic from Google Search. As we all know, there is a huge contribution of search engines mainly of Google in online marketing. [...]
Urchin analytics software has a long tradition of integrating with other software/hardware platforms, and extension to that is the new device built by Coradiant called as AIB ( Analytics In A Box). AIB is an hardware appliance that sits behind your firewall and collects web traffic data via a packet-sniffing technique, which means there is [...]
The 2010 Google Online Marketing Challenge is now open to students from all over the world. This will be a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.
Each Student team receives US$200 worth of free online advertising credits [...]
Feedback from users is important for any business which is sensitive to users needs. This is even more critical for a dynamic industry like online portal business as the trends fluctuate and the features tend to change quite often. Website Administrator or the Marketing Manager who handles the websites only think through their minds and squeeze the designs which may not be appealing to the end user.
Google had added yet another search feature to its search engine that will now start showing additional info, from threads on forums, based on relevancy to your search query.
In Google’s words –
This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When [...]
Imagine how easy life would for a web marketeer if today’s analytics tools can analyse the historic trends and give auto suggestions for tomorrow. With the raising websites the need for analysis of operational metrics is on the raise to understand and better the websites to meet customer expectations.
There are plenty of Web Analytics tools [...]
Google launches the new Fast Flip news service that aims to improve the way people read articles online and encourage ’serendipitous browsing’. According to Google “Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of [...]
The release which went out on Omniture’s site said, Adobe buys out web analytics firm Omniture for $1.8 billion which according to the Chief Executive of Adobe ” Will enable advertisers, media companies and e-tailers to realize the full value of their digital assets. This is a game changer for Adobe and its customers.”
The combination [...]
By many 2009 is called the year of death for retail companies if they don’t constantly thrive and innovate towards serving the customer. Stores have been closing as the consumer spending hit an all time low, big retail chains have been filing for bankruptcy. Starbucks CEO, Howard Schultz in a recent TV Interview says “We [...]